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Someone with basic image editing skills can make an animated gif. Just understand that cinemagraphs are considerably harder to make than animated gifs. AdWeek also published a post about Facebook’s plans for cinemagraphs. There’s an interesting post on the Convince and Convert blog about how different brands are using cinemagraphs in their marketing. They can be used in email messages, like animated gifsīut they aren’t animated gifs.They loop (ie, repeat themselves) like most animated gifs.They have a lot of similarities to animated gifs: Animated gifs are not cinemagraphs.Ĭinemagraphs are hybrids of photos and videos. Videos typically come as AVI, MPEG, MOV and other video-specific formats. Videos use a different file format than gifs, too.

BOUNCE GIF MAKER SERIES

While an animated gif could be bent into something like a video, it would either require a lot of frames in the animated gif, or we’d have to accept a new definition of a video (as a series of, say, five frames).

There are several very similar formats and ways to make images move that you should know about, and there are a few caveats. Nobody cared.Īs I’m sure you know, animated gifs aren’t the last word in moving images online. The first gif we saw tells a simple story: We had something to celebrate.

Animated gifs can be used like a neon sign – as flashy graphics that grab your attention.

Animated gifs tend to loop, but you can set them to play a few times and then stop.

Animated gifs tend to be short – no more than 5 seconds long.

Animated gifs are made up of a short series of frames.

Animated gifs can be photographs or graphics.

These two animated gifs help us define the format with a show-don’t tell meta-message. It was also included in Alchemy Worx’s recent roundup of noteworthy animated gifs in emails. This comes from an email announcement sent by online retailer Evans. This gif first appeared on Reddit as an announcement about a company anniversary that no one noticed. This is an animated gif: Image courtesy of Imgur Let’s skip the words and jump to the real thing. It’s making for some elegant visual marketing. And more and more marketers are using them to make their content stand out. That’s sullied their reputation a bit.īut now more and more platforms support animated gifs. Unfortunately, animated gifs have also been used for too many corny banner ads and annoying animated emoticons. It’s always been a fun way to get a little extra attention.

Video is still a powerhouse, but the humble animated gif is enjoying a rise in popularity, too.

Add some movement to your images and they become downright irresistible. They can attract and hold attention, or capture and convey an emotion in a way words cannot. Content Marketing According to Steve Wilhite, who invented the Graphics Interchange Format (GIF) in 1987 for CompuServe, it’s “jif,” like the peanut butter (and like “gym” and “gem” and “Geoff”), not a hard “g” (like “ghif” or “gate.”)